|Rob van Kranenburg (NL)|
is an innovation and media theorist involved with negociability strategies of new technologies and artistic practice, predominantly ubicomp and rfid (radio frequency identification), the relationship between the formal and informal in cultural and economic policy, and the requirements for a sustainable cultural economy.
Let us visualise a setting in which people resonate with media through simulating processes.Simulating processes that are actual processes, for in a digitized real, any process might become experiential, might resonate. In such a digitized real, a hybrid reality in which our analogue bodies and digital processing fuse into each other, any data might become information; that is: data to which we relate, resonate. Such a world is not a world of science fiction, in fact it is very real. Overlaying our world of things with a digital veil already transcends space and time coordinates. Heineken, for example, has teamed up with IBM and a shipping company to test the use of a global coding standard in simplifying customs clearance for the company's beer exports.The project, called the "Beer Living Lab", will use IBM's software to track cargo container shipments of Heineken beer from Europe to the US using satellite and cellular wireless technology. The companies will also use the coding standard created by EPCglobal to track the beer cartons. The goal is to create paperless documentation through better systeminteroperability, resulting in faster deliveries and reduced costs for international trade, IBM stated.The system allows the company to skip building and maintaining a large central database with huge amounts of information. Instead all data sources held by the various players in the supply chain are linked through a common interface. According to the Organisation for Economic Co-operation and Development,about 30 different documents are associated with a single container crossing a border, which equals roughly five billion documents annually. This test is part of a project funded by the European Commission to develop information technology for electronic government services. The project aims to help reduce security concerns and tax fraud. A unified data system would allow changes in information about product sizes, weight, name, price, classification, transport requirements and volumes to be immediately transmitted along the supply chain. For example it would allow shippers to immediately know if the amount of product stacked on a pallet had changed, or give a retailer time to adjust display space. (Cee-food, 11/2006, http://www.cee-foodindustry.com/news/ng.asp?n=71845-heineken-ibm-epcglobal)
http://www.infoshop.org/inews/article.php?story 051119000316439 From Red &Black Revolution 10 -2005 - online soon The Zapatistas: A New Strategy By Andrew Flood)
As with a need for an everyday ethics that can re-affirm a communal integrity and sense of trust in leadership, we need a pragmatic philosophy that does not shun but foregrounds the absolutes and belief in religious essences: “Whether we are scientists or artists, politicians or publicans, the question of the “potatiness of potatoes” or the “wateriness of water” is there for all to inquire into. Those who know say we only have to open our eyes, look, keep looking, and see. With the dangers facing the our world as it is today, that could make a real difference.”[C.J.Moore, Herald Tribune, August 2005] First and foremost this means we have to abandon the rational Enlightenment ideals in favour of an deeply human alchemistic and bodily philosophy for every day life and practices. We will respectfully bow to the very will to become kebal (invulnerable) and gracefully decline its powers in this life. Yet we will not to be afraid to perform our jimat (sacred charms). Every body is a teacher. Wong Cilik. Wahyu for all.